Are Feet on Street campaigns effective or are they becoming obsolete? While that argument rages on, street marketing teams are still quite widely used to promote products, especially those that are portable and can be directly demonstrated. There is nothing like a street campaign to generate a buzz before a product launch.
Booths set up at the strategic spots that see plenty of foot traffic such as sporting arenas, exhibitions, shopping malls, and farmer markets, among many others, can give customers a firsthand look at the product sold. Not just product launches; these road warriors also do everything from door-to-door campaigns to business meetings over lunch to help promote your business.
The Importance Of Reporting Tool For A Feet On Street Campaign
The effectiveness of such a campaign often depends on the sales reporting tool used. Your salespeople can act on, and close deals double quick if they have easy access to the base office for queries or crucial documents through a dedicated app. Let us find out how these reporting apps can make things better for your sales team and hence your bottom line.
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Five Ways That A Reporting App Can Help Grow Your Business
A lot of time is spent on reporting back to the base office to submit their sales figures at the end of each day. Having a reporting tool on hand gives your sales personnel to input their sales information as and when the deals are done. It saves a considerable amount of time and effort overhead both for you and your team.
Staying In Sync
The salesperson is always in touch with the home office and can immediately get information about inventory, and product details and configurations depending on customer needs. They will never be caught in a bind without having the most current information at their fingertips to complete a sale.
Closing the deal
In addition to making the latest data available for your street team, a reporting tool can even help them close deals using digital signatures while on the road. Without the app, your salesperson would have to come to the base office and get the customer in too to sign on the dotted line. A digital signature obtained on the spot and transmitted to the company office cuts through the red tape and does not give your customers too much time to rethink their decision.
Having an app to connect easily to your sales team members means you can instantly distribute the latest marketing materials directly to their devices so they can use them in their sales pitch. They do not need to drop by the office to collect them every time.
Sales Reporting Tool Is Very Useful For Top Management
Company managements benefit greatly from sales team reporting apps. Besides, getting quick updates and current sales figures from the field, they are also able to have better control over the sales team’s productivity using its monitoring capabilities. They can even quickly get sales trends to have a good idea of the success of their latest street marketing campaign!
Some reporting tools like the Feet On Street app from Voicesnap have an added advantage of providing voice-based sales reporting mechanisms. This tool improves the efficiency and productivity of the sales team even further by cutting down linguistic barriers too. Get in touch with us to find out more!